Jeff DeLaCroix
Founder & Owner | Marketing Consultant
HorseTrailerTrader.com was launched in 2007 by Jeff DeLaCroix, a marketing professional who has spent the past 20+ years working in the trailer industry. While earning my MBA at the University of Akron in the early 2000s, I served as Marketing Manager for one of the largest trailer dealerships in the U.S., helping to double sales in under three years.
Following that success, I served as Marketing Director for a start-up finance company that created loan programs specifically for dealerships selling living quarter horse trailers and tow vehicles. During this time, I recognized the growing importance of the internet in how consumers shopped for new and used horse trailers for sale and the major gaps that existed in dealer-friendly platforms.
HorseTrailerTrader.com was built to solve those challenges. From day one, the goal has been to provide horse trailer dealers and private sellers with a simple, effective, and affordable way to advertise online. Our platform includes an intuitive inventory management system, advanced search features, and a network of growing websites to help buyers and sellers connect more easily.
I continue to consult with select dealerships and manufacturers, acting as a marketing resource to improve online visibility and generate more qualified leads.
Looking for Help Growing Your Dealership?
In addition to operating HorseTrailerTrader.com, I am available to hire as a consultant for trailer dealerships and manufacturers. I offer hands-on support in:
- SEO strategy for horse trailer websites
- Google Ads campaign management
- Inventory marketing optimization
- Website usability & lead conversion
- Email marketing & marketing automation
If you're a dealership looking for a trusted advisor with deep industry knowledge, I can help you grow your digital presence and generate more qualified leads. Contact me to discuss your goals.
About BetterBuilt.com
BetterBuilt.com is the technology partner powering HorseTrailerTrader.com. The technical team is responsible for:
- Website design and performance
- Custom inventory management tools built exclusively for horse trailers
- Ongoing technical support and feature development
- Hosting, database, and system security