In the early 2000’s, while completing my MBA at the University of Akron, I worked for an industry leading trailer dealership as a marketing manager. After the dealership doubled sales in less than 3 years, I became a marketing manager for a start-up finance service company that focused on helping horse trailer dealerships and their customers find long term loans for new and used living quarter horse trailers. As the internet became a more integral part in the way consumers shopped for new and used horse trailers for sale, it became clear there was a need for an attractive and functional website that was designed to help buyers find the horse trailer they want quickly and easily. While other horse trailer websites existed, they were missing some key design and functionality components dealers and consumers expect.
With firsthand knowledge of many horse trailer dealerships online challenges and a desire to challenge the competition with innovative ways to better satisfy customers’ needs, HorseTrailerTrader.com was created in 2007 to solve this online advertising problem and help dealers improve inventory management and market their products more effectively. This multi-functional inventory management module is designed to help horse trailer dealers effectively market their products in the ever-changing competitive online environment.
website's design, functionality
Custom Designed Inventory Management module developed exclusively for Horse Trailers